Deanna Vergara

We had an arduous task. Educate a reluctant audience, parents of 11-12 year olds, about a vaccine their children needed before they became sexually active. With a strong strategic brief, we shifted perception and reframed Gardasil as a vaccine that helps prevent cancer rather than one that prevents a sexually transmitted disease. This campaign triggered a lot of people online and motivated even more in real life. HPV website traffic increased 12,000% (not a typo).

Our client hadn't decided on a master brand yet but we had two projects with clear strategies and deadlines. To position New York-Presbyterian as New York City's hospital in Queens, we had a writer who lived and breathed Queens. For the peds campaign, we had two moms (including me) who had city kids that we needed to keep living and breathing. My partner/co-creative director and our team made this a fun time. We nearly sold both campaigns. Meaning, they were about to go into production when we lost the account. It happens.

Still great thinking.

High school stays with you whether you like it or not. 

Sure, eyes are the windows to the soul. But ask a Jersey girl about the most meaningful moments of her life and she'll remember exactly how she wore her hair. Aussie wanted their message to be simple: We make you feel beautiful. These e-cards were a part of a social platform (one of three) that helped win the business. 

The Art of Redesigning An Already Good-Looking Site. We were tasked with reorganizing the content so that the voice of the brand was heard on every page, from the homepage to the final order confirmation. 

Millenials are constantly evolving, progressing, reinventing-- Always onto the next big thing in their lives. They are a generation of mega taskers. We positioned Marriott Hotels and Resorts as their global launchpad from which their ideas, passions, and ambitions leap forward and stay in motion. 

All-chicken. Maybe even more chicken than you can handle. 

A professional grade GMC vehicle is also the most comfortable ride you'll ever experience in an SUV. As part of the lead team that created the national campaign to launch this truck, we test drove it and fully immersed ourselves in its story. The Envoy was just one among a fleet of SUVs that were the focal points of a nationwide campaign that included brand and retail. Fun fact, that will age me: Henry Rollins was going to be the voice of GMC. I spoke to him on the phone and directed Will Arnet when he became the voice of the brand.

Saving money is fashionable. Practically, every day a new shipment of merchandise came in so in turn a new print ad or spot was turned around in no time. 

HEADLINE IN LONE WHITE STAR: By the year 2050, the average American consumer will no longer be white.

This poster was done well over a decade ago. Well over. It's amazing to see how this marketing story has unfolded. It's even more amazing when you see it randomly hanging on someone's wall  as inspiration even before #humblebrag was a thing.