CREATIVE DIRECTOR/WRITER

15+ years of experience with a track record of measurable results, using language and insight to convey compelling messages and create award-winning content. A storyteller.

Self-motivated leader. Inspires collaboration. Nurtures relationships. Resolute in finding creative impactful solutions.

BBDO NY

2019-2023

VP, Creative Director

Repositioned BOTOX Cosmetic brand from pop culture meme to a personal, self-care, beauty choice with new communication, strategy, and $300 MM media spend

Lead creative on BOTOX Cosmetic with strength in building and inspiring creative teams to execute outstanding work efficiently including:

  • 47 TVC and OLV Spots

  • Social Content for Facebook, Instagram, TikTok

  • Website refresh

  • Digital Marketing assets

  • Print

  • In-office activations

  • Open national casting resulting in 20,000 submissions and impressions

Created integrated campaigns, product initiatives, and managed creative teams across all brand platforms for AT&T, J&J, ShopRunner, Macy’s, New York-Presbyterian, AstraZeneca

PUBLICIS North America

2015-2018

VP, Associate Creative Director

Lead creative on multi-brand channels to increase HPV (Human Papillomavirus) awareness and shift perception. Managed teams of all disciplines across all platforms

  •  Increased HPV website traffic growth by 12,000% (not a typo)

  • Educated reluctant audience of parents about perilous consequences of HPV through emotionally triggering, award-winning campaign, raising awareness for HPV vaccination nationally and globally

  • Reframed identity of two separate vaccines (ZOSTAVAX AND PNEUMOVAX23), reigniting consumer interest by reflecting vitality of mature target, adults age 65 and over invested in maintaining their health and well-being

  • Persisted in creating harmonious balance between creative integrity and rigorous pharmaceutical regulations for branded and unbranded work

  • Delivered conceptual solutions consistently across diverse communication channels to win New Business and continue consumer interest in established brands

Oversaw and executed across diverse communication channels for Gardasil, Hewlett Packard, P&G, Walmart

HEY DEANNA

2007-currently

Freelance VP, Creative Director (permalance)

Provides brand development, creative direction, concept development, content and copy for corporate, small business, and public figures. Demonstrating storytelling and leadership in consumer, digital and health/pharma clients.

Accounts: Coke, Reebok, General Mills, Citi, Marriott, P&G, Merck, Pfizer, Bristol-Myers, among others

Notable Recognition includes DTC National Award, CA Annual, New England Hatch Awards, Graphis Magazine, ADWEEK, AdAge’s Creativity, Adcritic, The New York Times. Finished the New York City, Chicago, and Berlin marathons.