Deanna Vergara

BOTOX COSMETIC

We set out to win the Botox pitch based on honesty. Ironic? Totally, but we won. In this 360 campaign, we wanted to prove that BOTOX doesn’t mean “frozen face.” Or looking like a Bravo housewife. BOTOX Cosmetic is about looking like you. 

The “I give a shit” you.  The “I’m a vegan, except for bacon” you. The “You” you want everyone to see. No wonder the brand’s first ever open casting call attracted nearly 20,000 applicants— newbies and loyalists. Broadcast films, social, stills, before/after stills, before/after films were executed at that same time. As Creative Director with extraordinary teams all around, it’s “What We Did Last Summer and Fall and Winter”.