Deanna Vergara

deannavergara@mac.com | 973-454-6894

NYP

Our client hadn’t decided on a master brand yet but we had two projects with clear strategies and deadlines. To position New York-Presbyterian as New York City’s hospital, we had a writer who lived and breathed Queens and two moms (including me) who had city kids that we needed to keep living and breathing. My partner/co-creative director and our team made this a fun time. We nearly sold both campaigns. Meaning, they were about to go into production when we lost the account. It happens, unfortunately. Still great work that I’m proud of.

Debate is a sport in Queens. This was celebrated in our campaign.

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The #1 protector in your kids’ lives is You. There’s another one who’s right alongside.

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